In 2025, the CHANEL Watchmaking Creation Studio pays tribute to another world that Gabrielle Chanel reinvented: Beauty. Free and daring, the CHANEL Blush Watch Capsule Collection instills a powerful energy to all its watch collections. Vibrant in color and spirit, this set of precious watches captures the essence of this universe, transcribing its palette and textures into the artistry of contemporary watchmaking.
A century ahead of her time, Gabrielle Chanel changed the codes of fragrance and cosmetics by launching the N°5 perfume and a remarkably refined makeup line in the 1920s. It was as if these powders and lipsticks, placed into black lacquered cases, disregarded color to better reveal it. A multifaceted duality that Arnaud Chastaingt, Director of the CHANEL Watchmaking Creation Studio, has chosen to apply to watchmaking.

“The visual language of CHANEL Beauty creations is both fascinating and graphically very inspiring. I am drawn to the authoritative elegance of these objects — their sophisticated architecture, their striking, deliberate geometry; the depth of black lacquer that intensifies the richness of a crimson hue or the softness of a powdered pink. There is an aesthetic dimension akin to artistic composition in these CHANEL creations. These palettes, pencils, brushes, pigments, and textures — so intrinsic to the art of fine watchmaking — inspired me to establish connections with artistic movements such as Dripping Art and Pop Art. Why not ‘‘put makeup’’ on time to make it more beautiful? This vision of beauty became the heartbeat of the entire collection.”

Inspired by the energy of the color palette designed by CHANEL’s Makeup Creative Studio, the CHANEL Blush Watch Capsule Collection consists of a series of timepieces that showcase the creative power of color and exceptional métiers d’art craftsmanship. Dusted with pink, shaded with red, embossed like eye shadows, randomly splashed, colors become a fully-fledged, living material that the CHANEL Watchmaking Creation Studio makes timeless thanks to the savoir-faire of the House. Grand Feu enamel, decal and pad printing on the dial, airy setting, miniature painting, gold sculpting… The richness and diversity of the métiers d’art highlighted on each watch gives this collection its unique allure. While elevating the symbols of CHANEL Beauty to the status of true jewels.

MADEMOISELLE PRIVÉ PINCUSHION “BEAUTY ART”

This surrealist-inspired painting on the dial shows Mademoiselle’s hands surrounded by her makeup essentials, intertwined with a miniature necklace set with diamonds and pearls. The hands are carved in gold and set with a pink sapphire. The beauty of the scene resides in the exquisite details executed by Les Cadraniers de Genève* workshop. Tubes of lipstick, an eyeshadow palette, nail polish and blush appear in blackened gold, in miniature painting and enamel for this unique “BEAUTY ART” piece whose black dial is set with 120 diamonds and 234 yellow gold pearls.
*Owned by F.P. Journe.

Handcrafted by Les Cadraniers de Genève*, the dial of the MADEMOISELLE PRIVÉ PINCUSHION “BEAUTY ART” is inspired by a photograph of Gabrielle Chanel as she prepares to go out. This surrealist composition, themed around Beauty, is a miniature masterpiece composed of 22 different elements that pay tribute to the métiers d’art. These techniques are highly intricate, requiring the craftsmen’s absolute expertise and precision to achieve an exceptional level of detail on a miniature scale.
*Owned by F.P. Journe.

Among the essential makeup items featured in this miniature composition, blush is reinterpreted in a precious form. The silky effect of the powder and its embossed design — evoking the camellia, one of CHANEL’s signature motifs — are recreated using the Grand Feu enamel technique. This traditional method demands exceptional craft to achieve the desired colour and finish. After being traced, the camellia’s petal details are meticulously hand-painted by the craftsman using the miniature painting technique.

The technique of miniature painting has been chosen to faithfully capture the depth and shine of the iconic CHANEL vermilion red lipstick.

A craft cherished by Gabrielle Chanel, the expertise of seamstresses is reflected in the delicate rendering of a woman’s hands gracefully placed on the dial. These miniatures were created using gold engraving technique. To provide the engraver with the most realistic model possible, the CHANEL Watchmaking Creation Studio and development teams scanned real hands, produced them in 3D, and, using this original wax model, defined even the finest details. In total, 40 hours of meticulous work were required to engrave these seamstress’ hands into gold with absolute precision.

AMULET WATCH “PROTECT ME”

A play of mirrors, a mythical gaze… That of Gabrielle Chanel whose eye, like a protective symbol, is reproduced in the center of this amulet watch. Made of Grand Feu enamel by Les Cadraniers de Genève* workshop, this stunning motif, astonishing in its precision, is entirely set with 332 natural diamonds – white, beige and brown – whose selection took five months. This famous gaze took two months of work to achieve and features on its back a white gold dial set with diamonds. The AMULET WATCH “PROTECT ME” is worn on a chain made of yellow gold, diamonds and onyx.
*Owned by F.P. Journe.

SECRET Watch “KISS ME”

Inspired by the iconic lipstick that CHANEL created in 1954, the SECRET WATCH “KISS ME” transforms this everyday beauty essential into an exceptional jewel. In glossy black titanium, the curved square tube conceals a precious black lacquered dial that rests on a luminous ring in yellow gold, set with golden beryls. The design of this piece and its ease of opening make this faux lipstick deceptively realistic. This edition is suspended from a yellow gold chain, accented with mini onyx tubes and rhodolite beads and adorned with a central 0.70 carat diamond.

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