Rolex unveils its new creations, the fruit of an imagination in perpetual motion that fuels the entire manufacture. From the movement to the case and bracelet, from the design to the choice of materials, Rolex’s latest creations showcase the brand’s inventiveness and constantly evolving criteria, as well as its desire to push the boundaries of excellence. These timepieces are the result of successes achieved, which open up new possibilities and outline new perspectives.
With the Land-Dweller, Rolex is writing a new chapter in its history. This integrated wristwatch with a contemporary design houses a new movement beating at a frequency of 5 hertz and featuring a revolutionary escapement called Dynapulse.
Its first green ceramic Cerachrom dial on the GMT-Master II with winding crown on the left, available for the first time in 18 ct white gold.
The Oyster Perpetual range is enriched with lacquered dials in pastel colours, lavender, beige or pistachio, which also stand out for their matte finish.
Rolex presents a new metal bracelet called the Settimo and reserved for 1908. This refined seven-row bracelet in 18 ct yellow gold reveals reflections of unparalleled richness.
The Datejust 31 in 18 ct yellow gold features a red ombré dial set with ten diamonds and, in the version presented, with 46 diamonds set on the bezel.
Rolex offers a new and bright “face” to three of its iconic models. The Cosmograph Daytona comes with a turquoise lacquered dial, the GMT-Master II is offered with an iron eye dial, while the Sky-Dweller adopts a bright green dial with a sunray finish.
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