Following its success in Paris at the Musée des Arts Décoratifs and subsequently in London, Shanghai,Chengdu, New York, Doha, Tokyo and Riyadh, theChristian Dior: Designer of Dreamsexhibition will makeits next port of call at the emblematic Dongdaemun Design Plaza in Seoul, from April 19 to July 13, 2025*.

This new chapter, curated by Florence Müller, celebrates more than seventy-five years of creativeeffervescence, conveyed through a wonderfully immersive scenographic narrative, conceived byShohei Shigematsu, partner of global architectural firm OMA.

This spectacular odyssey traces the history of Dior up to the present day – from the triumphant New Look toits contemporary reinventions – putting forward an unprecedented perspective on themes dear to the House:Christian Dior’s love of flowers and gardens, the excellence of the Ateliers, and the fascination for ballsand exceptional parties. A journey sublimated by haute couture models and archive documents, formingdialogues with the works of leading Korean artists – such as HyunJoo Kim, Soo Sunny Park and Zadie Xa.

Thus, for the first time, the space dedicated to theLady Diorreveals the reinterpretations of this object ofdesire exclusively carried out by figures from the Korean art scene – nine for theDior Lady Artproject,and seventeen for theLady Dior As Seen Byconcept –; a profusion of spellbinding alliances boostingand prolonging the powerful ties forged between the House and this captivating country.

Room after room, the passion the founding-couturier cultivated for the art of perfume is transposed throughenchanting bottles, portraits and objects, along with dresses worn by the ambassadors of the House’s iconicfragrances, such as Rihanna forJ’adoreand Natalie Portman forMiss Dior.

An invitation to the heart of the Dior dream.

*Tickets are available from April 2, 2025 here