BAO BAO ISSEY MIYAKE presents the new “FRUITS” series. A playful proposal for spring/summer that translates the iconic triangular modules into playful mosaics inspired by strawberries, grapes and bananas.
The design captures their realistic textures through embossed details: the flesh of a strawberry, the dotted pattern of a banana and the nuances of a grape. The contrast between the minimal and clean design of the bags and the playful “KAWAII”-style fruit motifs perfectly reflects this season’s theme: “PLAYFUL.”
The special video created for the launch of the new series playfully expresses the “jyuwa” feeling of a juicy strawberry, the “puru” texture of a grape and the “mogu” softness of a bite of a ripe banana.
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