Louis Vuitton unveils exclusive signage for the 2025 Formula 1® Louis Vuitton Australian Grand Prix in Melbourne.
As Title Partner of the first Grand Prix™ of the season, the House plays a key role in this journey, reinforcing the tradition that “Victory travels in Louis Vuitton”.
The track signage features a new “moving” logo, created by the House to celebrate its Official Partnership with Formula 1®. The design embodies speed and adrenaline, embodying the high intensity of motor racing. This new logo will be featured on the barriers and in various sections of the Melbourne circuit during the race.
The first Grand Prix™ of the season, hosted by the city of Melbourne, celebrates the values shared between the House and the Australian city. Louis Vuitton’s sporting spirit embraces and promotes Melbourne’s rich cultural heritage, particularly in the field of sport, which has a strong influence on local culture, shaping national identity and uniting the community.
United by a shared passion for quality and innovation, Louis Vuitton and Formula 1® continually push the boundaries of their respective worlds, reflecting shared values and a common commitment to celebrating excellence in all its forms.
From the laboratory to the racetrack, themes of teamwork, precision and creativity unite the worlds of fashion and sport. This connection is further strengthened by the new Trophy Trunk, lined with Louis Vuitton’s iconic Monogram canvas and adorned with the letter “V”, standing for “Victory” and “Vuitton”, in Australia’s signature colours of green and yellow.
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