Louis Vuitton heralds the arrival of spring by unveiling the second chapter of the Louis Vuitton x Murakami Collection. A poetic tribute to Japan’s cherry blossom season, this re-edition revives the vibrant floral motif of artist Takashi Murakami, meticulously recreated across more than 40 of the Maison’s signature creations. From City Bags and silk Carrés to footwear, including sneakers and platform sandals, and a bespoke Malle Vestiaire trunk, the collection reimagines the historic collaboration between the Maison and the Japanese artist—an embodiment of the season’s prevailing sentiments of joy and renewal.

Murakami’s iconic smiling cherry blossom, rendered with cutting-edge digital printing, adorns some of the Maison’s most emblematic pieces. The motif blooms on Monogram canvas City Bags, including the OnTheGo, Papillon, Boulogne, and Speedy 25, as well as travel accessories such as the Rolling Trunk, Keepall 45, and rigid trunks like the iconic Courrier Lozine 110 Fleurs, punctuated with cherry blossom patches. Smaller leather goods like the Nano Bucket and Zippy wallet, along with pink leather iterations of the Marellini, Alma BB, and Capucines City Bag, further enrich the collection.

The Spell on You fragrance is also adorned with the Cherry Blossom motif, gracing the entire bottle, cylindrical packaging, and travel case.

Marking twenty years since the original collaboration between Louis Vuitton and Takashi Murakami, the Maison and the artist proudly present Louis Vuitton x Murakami: a jubilant and celebratory re-edition that enriches and reinterprets the inaugural collection. Comprising over 200 novel creations, the project is a contemporary portrait of a long-standing creative bond, the product of a singular artistic vision, unparalleled craftsmanship, and the timeless allure of early 21st-century pop culture and collectibles.

Louis Vuitton x Murakami once again merges the Maison’s unwavering dedication to creativity, innovation, and savoir-faire with Murakami’s imaginative and colorful universe. Born in Tokyo in the 1960s, Murakami is internationally renowned for his unique ability to blend traditional Japanese art, science fiction, anime, and whimsical kawaii characters—often repeated in motifs across paintings, sculptures, and films that intertwine pop culture, history, and art. The playful yet profound works created for the original collaboration with then-Creative Director Marc Jacobs are now celebrated and reintroduced across a broad assortment of Louis Vuitton’s most iconic creations: city bags, silk scarves, sunglasses, jewelry, footwear, and fragrances.

Today’s technological advancements, coupled with the Maison’s unparalleled savoir-faire, offer enhanced definition, vibrant colors, and precise detailing of characters and patterns—such as the kaleidoscopic reinterpretation of the legendary Louis Vuitton pattern, revisited for the first time in history. Brilliant prints adorn the Maison’s iconic City Bags, including the Keepall, Coussin, Dauphine, OnTheGo, and Speedy, as well as belts, wallets, wedge espadrilles, and the exclusive Rolling Trunk. The playful LV Hands logo graces the Alma BB and a refined silk Carré, while the Superflat Panda animates sneakers, keychains, and a skateboard. The Superflat Garden motif enhances Attrape-Rêves fragrance bottles, while the colorful Cherry Blossom motif blooms across Papillon bags, platform sandals, and the majestic Courrier Lozine 110 Fleurs trunk.

Defined by the joyful and enduring spirit of the original collaboration, Louis Vuitton x Murakami continues to transcend time and trends—bridging generations and communities worldwide with collectible creations to be cherished yesterday, today, and forever.

The return of the Louis Vuitton x Murakami re-edition is celebrated through immersive visual landscapes, including kaleidoscopic window displays, pop-ups, innovative in-store activations, and a dedicated advertising campaign.

The second chapter will pre-launch online at louisvuitton.com on March 14 and will be available in stores worldwide from March 21, 2025.

Playful, kaleidoscopic, and celebratory, the Louis Vuitton x Murakami Collection is an extraordinary re-edition unveiled to mark the twentieth anniversary of the collaboration between the Maison and the renowned Japanese artist. Following the success of the first chapter, the second edition honors spring and cherry blossoms through Murakami’s joyful Cherry Blossom motif. With over 40 creations spanning bags, footwear, and fragrances, the new chapter merges the Maison’s unwavering commitment to creativity, innovation, and savoir-faire with Murakami’s imaginative and kaleidoscopic artistic universe.

To present the second chapter, the Louis Vuitton x Murakami campaign once again features American actress and Louis Vuitton Ambassador Zendaya. Captured in vibrant and bold imagery by renowned Dutch photographers Inez & Vinoodh, Zendaya models the new collection, surrounded by Murakami’s vivid cherry blossoms and delicate petals.

In multi-layered collages, Zendaya interacts with the blossoms as they float across softly lit urban landscapes, carrying a Capucines Mini and an OnTheGo Monogram canvas bag.

This campaign perpetuates the celebration of the explosive and kaleidoscopic Louis Vuitton x Murakami Collection—bridging eras and symbolizing 21st-century popular culture and collectibles.

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