COCO CRUSH 2025

Jewellery, Video

COCO CRUSH 2025

Wearing COCO CRUSH is to embrace style in its freest expression, while cherishing the precious. COCO CRUSH is the very essence of CHANEL.
237

1906. Long before the founding of her Maison, the young Gabrielle Chanel discovers quilting on the blankets of her lover Etienne Balsan’s horses and on the jackets of the stable lads. Fascinated by this graphic and generous motif, she adopts it in the 1920s for her interior decoration and fashion creations.

 

In 2015, the quilted design is revealed in its most precious and innovative form when CHANEL transforms it into gold and unveils COCO CRUSH. A streamlined jewelry collection that adapts to every occasion. For independent women who acquire its creations to celebrate special milestones and encounters, just as Gabrielle Chanel did to mark her life as a free and modern designer.

On the gold’s surface, the pattern’s sharp lines are softened by a rounded shape. The incisions are crafted with expert precision to recreate the quilted weave. Attention to detail is seen in the arched contours, highlighting the sensual lines of a jewel that is recognized as a design icon. A creative manifesto that fuses strength and femininity, curves and angles. COCO CRUSH embodies the CHANEL spirit.

To better glimmer in the light, CHANEL created BEIGE GOLD, a signature hue that pays tribute to Gabrielle Chanel’s love of the warm shade, where she found strength and protection. Beige is also the colour of her first triumphs, the tweed of her suits, the weave of her knits, the leather of her bicolored shoes. COCO CRUSH’s use of 18 carat BEIGE GOLD mirrors the velvety sensation on the skin and flatters the complexion through the subtle balance of its nuances. Wearing BEIGE GOLD goes beyond the choice of a precious metal, it is the choice of sophistication, of quality without compromise, of a shade that is unmistakably CHANEL.

Over time, COCO CRUSH embellished its collection with precious all-diamond pavé settings – the most exclusive expression of COCO CRUSH with a fully paved surface – enhancing the curved quilted pattern with a sparkle of diamonds, accentuating the rhythm and geometry of the lines.

In January 2025, the CHANEL Jewelry Creation Studio innovates with a new pavé setting technique for COCO CRUSH, adorning the diagonal lines of the quilted weave. The diamonds light up the incisions. Although the gemstones seem naturally scattered on gold, it’s a mirage precisely set by the technical prowess of the jewelers and setters. A bold, innovative pavé setting that is sure to inspire new ways of wearing.

With COCO CRUSH, jewelry adapts to every moment of life. A playful accumulation of bracelets mixing gold colours, different size rings on the fingers and hoop earrings as beautiful when worn alone or arranged as earcuffs.

Wearing COCO CRUSH is to embrace style in its freest expression, while cherishing the precious. COCO CRUSH is the very essence of CHANEL.

 

www.chanel.com

Comments are off this post!