PRTICH is a London-based fashion brand that embodies a bold and refined aesthetic, offering pieces that challenge conventional canons with elegance and a vein of rebellion. The brand stands out for the use of high-quality materials and an attention to detail that makes each piece unique, designed for those who want to express personality and confidence through their own style.
PRITCH founder and CEO Arina Pritch has Georgian, British, Russian and Ukrainian roots and with her multi-cultural background and international upbringing, is a keen observer of human nature. From a young age she has been fascinated by the transformative power of clothing and its ability to convey complex aspects of our psychology and personality
PRITCH collections are characterized by strong lines, gothic influences and contemporary tailoring that expresses strength and charisma. Among the standout proposals, the Pierced Raven Blazer captures the essence of the brand with unique details: strong shoulders and a decoration of crow skulls in vegetable-tanned leather, a symbol of protection and strength.
The Corset Belt, in authentic Italian leather, is a versatile and unmistakable accessory. Its enveloping structure adapts to any look, with customizable fastenings that enhance every silhouette. Finally, the Raven Shirt combines a clean and confident cut, evoking the power of crow wings for a garment that does not go unnoticed. With PRITCH, individuality and character find their best ally in style.
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