Louis Vuitton presents the new Neverfull Inside Out, a timeless icon, now reversible.
Sophie Turner, Ambassador of the Maison, interprets the bold bag, showing its modern versatility and vibrant energy. The Neverfull is a bag that embodies the versatility and the unique and unmistakable design of the Maison, as elegant as it is functional.
A lightweight, as well as resistant, shopping bag, the Neverfull has been an undisputed icon for 17 years that, over the years, has been reinterpreted by numerous contemporary artists, such as Stephen Sprouse, Yayoy Kusama and Takashi Murakami becoming the protagonist of the most famous collaborations of the Maison.
The Neverfull Inside Out can be turned inside out so that the original interior becomes the exterior. What was previously hidden is now clearly visible: the internal pocket printed with the Maison’s stamp becomes a unique and recognizable detail taken from the original version in which the internal cotton lining evokes the striped lining of the trunks of 1899 and the Louis Vuitton patch, placed on the internal pocket is taken from an advertising campaign created in 1905 for the Maison’s first travel items.
The unique and unmistakable design represents a strong reference to the Louis Vuitton heritage. Functionality plays a fundamental role, with a lining made to be more resistant, the Neverfull Inside Out is suitable for any type of use. From a practical shopping bag to an elegant and sophisticated city bag: the metamorphosis occurs thanks to two natural leather laces placed on the sides of the bag. A practical drawstring allows it to be transformed into a hobo, as well as the classic model. Designed to be worn in different ways and for this reason accessorized with a shoulder strap. The workmanship extends on both sides, whether it is the classic Monogram on the outside or the hammered leather on the inside, in shades of black and brown. There is also an all-fabric version that combines coated canvas with fabric lining in three vibrant shades: Saffron, Red and Pondichéry Rose (deep pink).
Finally, its smallest version is embellished with an internal zip pouch that becomes a distinctive exterior detail. Compact and chic, it is available in several colors, including black, Dark Fango (khaki) and Pondichéry Rose. With a new removable Monogram shoulder strap. This format is ideal for carrying on the shoulder or cross-body.
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