Louis Vuitton presents the new LV Diamonds jewelry collection in Portofino

Jewellery

Louis Vuitton presents the new LV Diamonds jewelry collection in Portofino

For the first time in Italy, Louis Vuitton presents the LV Diamonds Collection in the spaces of the women's store in Portofino, one of the most prestigious Italian destinations.
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This new chapter celebrates LV Monogram Star diamonds by offering a unique vision of them through new creations that arouse universal emotions and transcend individual personalities.

A symbol of commitment, the Collection pays homage to our bonds, both with loved ones and with ourselves, perfect for celebrating life’s precious moments.

Designed by Francesca Amfitheatrof, Director of Louis Vuitton Watches and Jewellery, the Collection highlights the experience and savoir-faire of the Maison by presenting a new diamond cut inspired by the iconic Monogram flower, LV Monogram Star.

A true feat in the jewelry industry, no diamond cut had been recognized by the GIA since the princess cut in the 1960s. The development of this process is also accompanied by an LV Diamonds digital certificate, which allows each customer to access all the information on the stone and the its traceability: from the mine of extraction, through cutting, polishing and setting, to the final sale and includes a photo of the original rough diamond.

 

www.louisvuitton.com

 

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