“I liked the idea of creating something that felt a bit like going back to school,” said Jonathan. “When I was younger, we took pictures at school and then we took these packs of photos and frames to take home. I liked the concept that each photo is able to stand on its own. You could even put it on the fireplace. “
The images and frames are wrapped in personalized wrapping paper with an 18th century painting of a squirrel eating an acorn next to a bowl of strawberries.
The images of the men’s and women’s collections were shot by Juergen Teller. “This is the third season we have been working with Juergen. It has been an incredible journey to collaborate with him and find new ways to show a different character for each season,” said Jonathan. The images were taken in a house in South East London.
Colorful and hedonistic, the Men’s Spring Summer & Women’s Resort 2022 collections celebrate dressing as an act of self-expression, either in public or in the intimacy of your own room. “This season we focused on this idea of ’almost in the bedroom.’ The kind of glorification of being who you are or what you want to be: the idea of the privacy of the individual,” Jonathan said. The ingenuity of the shapes conveys a sense of youth, with a slightly sexual tension.
Saturated with shades of pink, green, yellow, poppy red, electric blue, orange, lavender and magenta, the men’s collection draws on a youthful note. The protagonist is a boy, caught in the moment when sexuality awakens, caught in states of altered domesticity, complete with beaded curtains. There is a palpable ambiguity, and provocative unfairness, in his dressing choices, which include running shorts and tracksuits, but also cushions rethought as suits.
The nuance between staying at home, sports, and club wear is blurry, creating a kaleidoscopic confusion that is emphasized by brightly colored trainers and slippers, with the occasional accent of over-the-top strawberries.
The Women’s Resort collection is direct but distorted in the use of color and prints, the collection exudes self-obsessive ferocity. The protagonist is a party girl who dresses in no uncertain terms, mastering the art of nothingness through intense chromatic choices. Her wardrobe is straightforward, oscillating between stiff and fluffy: tailored jackets; practical blousons; halterneck dresses; short dresses; undershirt dresses; comfortable shorts and trousers. The Day-Glo shoe brightens up looks, adding another layer of slight impropriety to the whole.