Mercedes-Benz Fashion Week Tbilisi: the digital platform

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Mercedes-Benz Fashion Week Tbilisi: the digital platform

The most awaited fashion event in Georgia, takes a new form by launching a digital-only platform

The May edition of Mercedes-Benz Fashion Week Tbilisi was due to the COVID-19 emergency. The event, which is held twice a year, will take place from Thursday 19 to Sunday 22 November, through a digital-only platform, in one of the most interesting centers for all-round creativity, Tbilisi in a new unpublished venue, the Art & Culture Center that will open in the former Coca-Cola factory, thanks to the collaboration with the Georgian Fashion Foundation. The 27,800 square meters of the former factory have been converted to create a huge hub, bringing together different types of art, fashion and crafts to host artists from all over the world, identify photographers and aspiring designers to hold seminars or present their work in galleries . The urban space aims to stimulate Georgia’s creativity and promote the country’s rich cultural heritage through interdisciplinary interaction between fashion, design and art.

“I am delighted to cooperate with the Georgian Fashion Foundation in our mission to financially support all those creative communities impacted by the COVID -19 pandemic. Our joint effort will contribute to sustain a number of talented designers who are facing an existential threat and are at risk of going out of business”.

Sofia Tchkonia, Founder and Creative Director of Mercedes-Benz Fashion Week.

Twenty selected designers will showcase their latest collections to a global audience, while many more will make an entrance for the first time. The virtual space is organized in a calendar with slots for each brand, offering a rich agenda freely accessible to the public and industry operators alike. The digital platform, accessible from 19 to 22 November on, offers unique multimedia content, including interviews, designer diaries, backstage moments and virtual showrooms that are worth the wait.

For the occasion, an Advisory Board composed of influential members in the industry has been created. Together, they play a significant role in strategically assisting local brands through this historical time of economic uncertainty and global competition.


Participating members include:
Antonio Mancinelli – Marie Claire Italia Senior Editor;
Danilo Venturi – Director of Polimoda;
David Koma – Designer;
Diane Pernet – International Fashion Blogger, Critic and Founder of ASVOFF Festival (A Shaded View on Fashion Film);
Filip Niedenthal – EIC of Vogue Poland;
Gena Smith – Senior VP of Human Resources & Head of Global Executive and Creative Recruitment for LVMH;
Godfrey Deeny – International Fashion Critic and EIC of;
Hilary Alexander – former Fashion Director of The Daily Telegraph, Journalist and Writer;
Hiroshi Fujiwara – Musician, Producer and Designer;
Jean Pierre Blanc – Founder of the International Festival of Fashion and Photography in Hyeres and notable Director of Villa Noailles;
Mickey Boardman – Editorial Director of Paper Magazine;
Sara Maino – Deputy Director of Vogue Italia and Head of Vogue Talents;
Stefan Siegel – Founder & CEO of NOT JUST A LABEL;
Steven Kolb – CEO of CFDA (Council of Fashion Designers of America);
Valerie Steele – American Fashion Historian, Curator and Director of the Fashion Institute of Technology Museum.

check also: Mercedes-Benz Fashion Week Russia

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