Burberry introduces its new TB Summer Monogram collection, designed by Chief Creative Officer Riccardo Tisci, through a unique campaign starring Kendall.
The TB Summer Monogram campaign captures a journey from reality to fantasy, blending the rawness of real-life capture with the fantasy of CGI technology. Building on the house’s longstanding leadership in digital innovation, the campaign video is set in a dreamlike CGI geometric world inspired by skateparks and swimming pools – embodying the free spirit and optimism of summer. Within this digital realm, Kendall brings to life four distinctive characters portrayed through a capsule of both womenswear and menswear staples from the new TB Summer Monogram collection. The campaign video is juxtaposed with a series of raw self-portraits, which were shot at home by Kendall on her computer, bringing a grounding and a physicality to the campaign.
To bring this campaign to life, Riccardo called upon a cast of iconic British creatives including photographer Nick Knight, art director Peter Saville and stylist Katy England. An ode to the fashion house’s founder, Thomas Burberry, the bold interlocking TB initials – created by Riccardo and Peter Saville in 2018 – is refreshed in a larger scale and colour palette of dark beige, azure blue, graphite and cobalt blue with orange accents.
The summer-inspired collection of lightweight pieces is printed with the Thomas Burberry Monogram. The new TB Summer Monogram collection will be available to purchase in selected Burberry stores globally and online from 1 July. The collection will also be available to purchase through a global partnership with Farfetch that will be launching on 8 July.
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