YSL Beauté threw a party. A virtual one. Pushed the boundaries. Celebrated with guests from over 40 countries. Without leaving home.
WELCOME TO THE PARTY
Tom Pecheux, Global Beauty Director YSL Beauté, Aquaria, Sharon Alexie , Lena Simonne, Vashtie, Taylor LaShae, Louise Verneuil and many others “arrived”, popping up on the Zoom screens, a constant influx of changing faces, each made up according to their desired makeup look. Guests could choose between 5 makeup statements especially created for the night from Emma Louise @emmalouiseconnolly opting for Glow Hunter and Celine @celine_bernaerts wearing a daring smoky eyes, it was an expression of creativity, of letting go, and feeling free as the music took hold and the night went on.
ZOOM TO THE BEAT
To the sounds of DJ Louise Chen, on the decks, all YSL Beauté guests moved as one. Brandon Miel Masele, took to the floor, creating a captivating dance performance that was inspirational, fast and free flowing.
A NIGHT TO REMEMBER
Snap! An image of each guest in the YSL Beauty Club Main Room was the perfect takeaway souvenir. To a backdrop of blue neon lights, the unifying wallpapers that made the Zoom screen look and feel more like a nightclub, guests took their pictures, sharing everything in live on social media. UNTIL THE NEXT TIME From Virtual to Reality… we’ll see you there. Meanwhile, we can’t wait to see you on the next YSL Beauty Club Virtual Room, stay tuned!