On Place Dauphine, a routine stroll across Pont Neuf from the Louis Vuitton studios, the postcard scenery of Paris sets the frame for the show. The mundanity of everyday café life, walks across the Seine, crêpe stands, and tree-lined square ambience harmonises with the typical idea of boyhood bliss: a bouncy castle, ice cream, balloons, and kite-flying. The show is surrounded by the remarkable Parisian architecture we couldn’t live without.
Virgil Abloh, Artistic Director of Louis Vuitton Men’s Collections, presented his Spring-Summer 2020 Collection today in the presence of: Frank Ocean, Gigi Hadid, Kris Wu, Joel Edgerton, Lewis Hamilton, Ben Harper, Maluma, Miguel, J Balvin, Victor Cruz, Dan Carter, Skepta, Swae Lee, Russel Westbrook, Cam Newton, Gennadiy Golovkin, Gong Yoo, Shuhei Nomura and Nick Chou .
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