The new collaboration between Max Mara and artist Richard Saja

The new collaboration between Max Mara and artist Richard Saja

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Weekend Max Mara collaborates with the American artist Richard Saja for the new Signature Collection, a project inspired by the legendary Royal Ascot races with a collection of embroidered pieces. In the spirit of the race, the collection is entitled “Trophy Day”. Royal Ascot represents not only a highly anticipated equestrian sporting event, but also an iconic one an appointment of style, therefore, an exemplary opportunity for the collaboration between Saja and Weekend Max Mara.

Richard Saja is known for his accurate embroidery on historical fabrics. The artist has assets exhibitions all over the world, from New York to Paris, Berlin, up to the National Museum of Embroidery in South Korea, and skillfully transforms traditional printed fabrics toile de jouy – in the seventeenth century in France and characterized by traditional domestic situations – in irreverent and extravagant scenes, which the artist defines as ‘interference’.

For this Signature Collection, Saja used different embroidery techniques to decorate and enrich the Weekend Max Mara toile de jouy in silk and cotton. The collection follows the Royal Ascot’s dress code, and includes pieces designed to be worn during the bow of the whole day. Each garment is made with a unique color palette and the embroidery is differently positioned in each garment. His impertinent interpretation of these classical fabrics translates into colorful decors, depicting scenes of horses and knights of the seventeenth century. The collection includes ten pieces with a palette of colors that varies from blue to sky blue, from cream in white and orange: a silk organza overcoat; a cotton piqué blouse with voluminous sleeves; ankle pants with slight flare; a shirt in cotton poplin; two sleeveless knee-length dresses: the first, made in faille of cotton with a fifties silhouette; the other, in cotton satin, from the A-line characterized by the neckline on the back. The collection also includes a shawl from essential line in silk organza. The iconic “Pasticcino Bag” and slippers, embellished also colored embroidery, complete the proposal.

The collection will be premiered in May at the historic department english stores  Fenwick, where exclusive showcases will be set up in selected points of sale. In followed by the collection will be available in all the Weekend Max Mara stores and on the site
weekendmaxmara.com.