Alma Jodorowky is the new protagonist of the Chanel campaign dedicated to the Camélia Fine Jewelry line. The idea is to connect the preciousness to everyday situations in 4 short movie. So Camélia is not just a flower. Inside a pool, in the garden to cut the hedges, in the car stopped by the police for speeding (perhaps), the woman who wears a jewel Camélia is exceptionally special in its normal way to live.

Originally used as a floral addition to the buttonhole of a men’s lapel, Gabrielle Chanel borrowed the camellia from masculine fashion as a symbol of refinement. Embodying the desire to break free from all obstacles, the camellia is a symbol of timeless elegance that boldly follows its own set of rules.
In white or black ceramic, white or yellow gold, stripped bare or encrusted with diamonds, the lines and motion of the camellia are the declaration of love for a style that is governed by only one rule: freedom.The camellia of CHANEL exudes independence, boldness and irreverence that is irresistible to those who embrace the spirit of Mademoiselle.At the height of beauty and simplicity, the camellia transcends fashion and bestows infinite elegance. More than a symbol, the camellia of CHANEL is a style: instantly recognizable, eternally desirable and truly timeless.

Alma Jodorowky è la nuova protagonista della campagna Chanel dedicata alla linea di Alta Gioielleria Camélia. L’idea è di connettere la preziosità a situazioni del quotidiano in 4 short movie. Così Camélia non è solo un fiore. Dentro una piscina, in giardino a tagliare le siepi, in macchina fermata dalla polizia per eccesso di velocità ( forse), la donna che indossa un gioiello Camélia è eccezionalmente speciale nella sua normalità.