Bringing leading Middle Eastern Talent to Paris Fashion Week

Bringing leading Middle Eastern Talent to Paris Fashion Week


Bringing leading Middle Eastern Talent to Paris Fashion Week

Fashion Forward Dubai’s showroom, the progressive Middle Eastern fashion platform, returned to Paris for the second edition of their Showroom in Paris in the beginning of March. FFWD presented a carefully curated selection of the best apparel and accessory designers from the region.

ANAYA outfit reflects a contemporary, feminine handwriting with unique cuts and fabric manipulations which bring out a product that’s different yet wearable.

Amira Haron having grown up in the Middle East presented her works for a woman who has a Middle Eastern soul with a trans-regional outlook and attitude, a confident and globally traveled woman.

In Asya Krasnaya collection lies together Russian culture and lifestyle: ballet, luscious nature, cozy log houses and the tenderness of summer night at grandma’s with an extremely recognizable balance, characterized by fresh colors, soft and good for skin fabrics.


CHEYMA collection describes designer’s aesthetic as whimsical and ethereal and intends to give life to her various influences in order to empower women through her creations made with love and care.

Hessa Falasi collection is inspired by the Arabic culture accomplished with quality fabrics and a kaleidoscope of colors. Perfection is strived for in each design. Each garment is the result of a long and rigorous artisanal savoir-faire that creates the ultimate experience in Middle-Eastern chic.

the collection of Dubai-based label KAGE designed by Basma Abu Ghazaleh brings a modern feel while staying loyal to the inherent daring nature of the KAGE girl: self-loving and unobstructed, she lives a life without boundaries, where style is what she chooses to express with the freedom of individuality.


Lama Jouni’s pieces have discernible and inspiring cultural referents, in outlines or details, and are made to be worn by independent and passionate women.

POCA & POCA brought to life exceptional creations for the charming woman, personifying her original and charismatic sense of style.

Rami Al Ali’s designs are sought after by celebrities and socialites alike, adorning the likes of Natasha Bedingfield, Vanessa Mae, Ivana Trump, Youssra, Julie Bowen and Googoosh, amongst many others.

Rula Galayini is a reflection of the woman who wears it: strong, edgy, and sensual; a power bag and a contemporary statement piece. Her collections are designed for the every day, yet tailored for the surprises that one never expects.

SALTA label offers freedom and comfort with a touch of modern ethnic creativity – a contemporary yet affordable aesthetic with a cosmopolitan touch and flawless shapes and lines produced for a successful, creative and feminine woman.

SOTRA made its return to FFWD for a second season focusing on juxtaposing modern cuts with playful feminine details; to enliven urban wardrobes with color and texture. Stylish and comfortable, Sotra reflects the confidence and versatility of its customers.


About Fashion Forward Dubai (FFWD)

Fashion Forward Dubai (FFWD) is the definitive fashion platform for Dubai and the Middle East which provides a platform and a progressive direction for fashion.  Key components of FFWD include: catwalk shows and presentations by the best couture, ready-to-wear designers of Middle Eastern origin, or region based; The Showcase, a curated space dedicated to accessories designers; the d3 Fashion Talks, to foster industry discussion; and the Day at d3 to connect buyers and industry professionals directly with the designers.