Piaget “Sunny Side of Life”

This quintessential late summer afternoon deserves to be carved in stone, or make that carved in countless coloured stones: pink, blue, yellow or green, as vibrantly diverse as this joyful season. Precious gems pave the way towards the oncoming evening, celebrating the delicious lightness of a life dotted with radiant moments, spent revelling in the creative talent shown in Nature and in a jewellery art that honours it by attempting to equal it.

Sunny Side of Life, the new High Jewellery and Fine Watchmaking collection from the Maison Piaget is like a jubilant burst of laughter marking the start of a summer party. The kind of which Piaget has always been the life and soul, through the Piaget Society uniting charismatic talents and personalities sharing the same energy and flamboyance. A vibrancy clearly perceptible everywhere here in Palm Springs, not far from Hollywood, the source of inspiration for this collection.

Sunny Side of Life studs the bright sky of a dream location with 150 precious treasures, representing as many reasons for believing that life is a party, a sunny moment that can be prolonged at will.

If joy were to choose a season to blossom, it would undoubtedly give pride of place to summer. And if this joy were to take on a festive tone infused with the delight of succumbing to the charm of going with the flow, one particular time of day would the obvious choice. The sublime moment when the sun no longer burns and its rays instead delicately caress bodies still quivering from the effects of its ardent fervour, yet nurtured by a fiery energy that will set them dancing the night away.

*in the gallery above just some of the jewels and watch from the collection.