Jacquemus New Online Shop 
Coglie l’occasione della presentazione nel suo shop online…ops boutique online della collezione “La Reconstruction” per presentare la campagna/storia cliccabile e acquistabile con un’esperienza di shopping decisamente diversa dalla solita.
L’estetica è quella della rappresentazione teatrale un po’ alla “teatro dell’assurdo”, un’esperienza visiva che è già mille anni luce distante dalla classica impostazione minimal/neutra.
In the occasion of the « La Reconstruction » collection on the Jacquemus online boutique, the brand reveals its fw16 shoppable campaign story featuring a minimal theatrical set and proposes a new visual e-commerce experience.
The moment of going through the collection to shop one’s favorite looks has been conceived as a modern poetic and narrative journey reflecting the aesthetics of the label itself, and contrasts with the usual neutral online store layouts.
The JACQUEMUS.COM/LABOUTIQUE has been redesigned lately with a very recognizable identity to echo the designer’s creative world. The FW16 e-store campaign story complements this intent.
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