Allude SS 2016 at PFW

Allude, under the guidance of creative director Andrea Karg, presented its summer 2016 collection in the Salle Melpomène of the École Nationale Supérieure of the Beaux Arts de Paris during the Fashion Week in Paris.

The collection focuses on the body’s core in all its diversity. Gently wrapped and folded cashmere creates unseen knitted surfaces which are playfully combined with flared skirts featuring elements of linen and denim to produce a consistent silhouette.

The deconstruction of the individual creations underlies the concept of the collection.

“I drew my inspiration from the fascinating fossils of organic fibres, which appealed to me so acutely that I translated their shapes into soft and flowing cashmere structures and surfaces without losing their dynamism and strength. I want to breathe lightness and movement into these shapes this way to make them wearable. I brought some of the shapes to life quite specifically with jewellery.”

The collection uses the art of knitting to reveal the seemingly incomplete and imperfect and thus gives insight into details that otherwise remain hidden. White is the basis, a hint of transparent green attracts additional attention to the light yet sophisticated creations, which radiate an air of calm.

The pullovers, cardigans and waistcoats communicate the lightness and naturalness so typical for Allude.

Creative director Andrea Karg’s joy of experimentation is also echoed in the use of high quality cashmere blends that support the knitted structures – forever banishing the corset and anything that constricts from your wardrobe.

“For me spontaneity, flexibility and lightness are part of every woman’s zeitgeist. It inspires and drives me to translate this into cashmere.”

The brand was founded in 1993 by Andrea Karg and is based in Munich. It stands for luxury knits and a modern attitude to life that is made visible and carried out into the world through women’s outerwear, men’s outerwear, children’s wear & the Home Collection. Represented in the best boutiques and department stores in more than 30 countries, Allude counts such luminaries as Jane Birkin, Sophie Marceau, Nico Roßberg and Moritz Bleibtreu among its fans.