Fendi and Thierry Lasry Collection    

Fendi ha celebrato la sua collaborazione con il designer francese Thierry Lasry con un cocktail party nella boutique Fendi di Avenue Montaigne.

Uno speciale photo booth 3D attendeva gli ospiti in un set romano a la “Dolce Vita” che è stata anche la principale fonte di ispirazione per i design degli occhiali che con le loro forme super femminili evocano una donna forte e sensuale, elegante come le attrici di quel periodo.

La serata è poi continuata al Castel, il leggendario club privato in Saint German de Près per una serata privata con un Dj set dei Paradis.

Uno speciale Twitter Mirror permetteva agli ospiti di interagire con un touch screen per scattare dei selfie con indosso gli occhiali e postarli direttamente sull’account twitter di Fendi con un hashtag dedicato al progetto #FendiandThierryLasry.

Nello stesso momento veniva lanciato sul sito fendi.com  il video “Morphing to the Beat Who’s that Girl?” dedicato alla capsule collection con protagonista la modella Anna Cleveland.

Fendi and Thierry Lasry sunglasses capsule collection goes viral…

Eccovi una gallery di alcuni degli ospiti intervenuti alla serata: Thierry Lasry, Anna Cleveland, Noomi Rapace, Leigh Lezark, Cécile Cassel, Lindsay Wixson, Oda Jaune, Izabel Goulart, Elena Perminova, Marie Agnès Gillot, Marie Ange Casta, Lou Doillon, Leonetta Luciano Fendi, Chloe Howl, Tallulah Harlech, Chris Pitanguy, Helena Bordon, Chiara Ferragni, Kati Nascher, Miroslava Duma, Soo Joo, Caroline Vreeland, Cristina Bazan, Cecile Togni.

– About Fendi and Thierry Lasry.

The Fendi and Thierry Lasry Spring/Summer 2015 sunglasses capsule collection incarna un grande approccio artistico e un savoir faire in modo molto sofisticato, con un’attenzione straordinaria ai dettagli e alla lavorazione unica. Le fantasie degli occhiali sono ispirate ai graphic design dei tardi anni ’80 e primi anni ’90 del secolo scorso, attentamente selezionati da Silvia Venturini Fendi e Thierry Lasry dagli archivi Fendi, e giocano su due temi iconici per il marchio: grafismo e dualismo.

Due pattern unici sono stati creati con tecniche specifiche. Uno è ispirato al movimento cubista e combina colori attraverso stratificazioni e l’altro è ispirato al movimento Kinetic e gioca con i colori attraverso le forme geometriche. I due design si chiamano  Fanny and Sylvy. I nomi sono ispirati al periodo della Dolce Vita romana e si cambinano con il nome di Thierry Lasry, le ultime lettere sono “Y” come le lettere finali del suo nome e cognome.

Fendi celebrated its collaboration with French designer Thierry Lasry with a special cocktail party during Paris Fashion Week.

Paris, March 9th, Fendi has presented its sunglasses capsule collection designed in collaboration with French designer Thierry Lasry with a special cocktail party that took place at the Fendi flagship store in Avenue Montaigne.

The boutique featured a special 3D photo booth that welcomed guests in an unexpected roman “Dolce Vita” atmosphere and set up. “Dolce Vita” has been the source of inspiration for the designs of the sunglasses, that, with their ultra-feminine shapes, evoke a strong, sensual and elegant woman like the actresses of that period.

The evening continued at Castel, the legendary member’s club in Saint Germain de Près, for a private soirée, with a special DJ set by Paradis.

A special animation called the Twitter Mirror has let the guests interact with a touch screen video, take selfies of them wearing the sunglasses and directly post them real time on the Fendi official twitter account with the dedicated hashtag of the project, #FendiandThierryLasry.

This is a unique Fendi social experience as it is the first time that Twitter partners with a brand offering the Twitter Mirror.

On the same day the Fendi cool video “Morphing to the Beat Who’s that Girl?” dedicated to the capsule collection, starring model Anna Cleveland, has been launched on Fendi.com.

Fendi and Thierry Lasry sunglasses capsule collection goes viral…

Among the guests that have attended: Thierry Lasry, Anna Cleveland, Noomi Rapace, Leigh Lezark, Cécile Cassel, Lindsay Wixson, Oda Jaune, Izabel Goulart, Elena Perminova, Marie Agnès Gillot, Marie Ange Casta, Lou Doillon, Leonetta Luciano Fendi, Chloe Howl, Tallulah Harlech, Chris Pitanguy, Helena Bordon, Chiara Ferragni, Kati Nascher, Miroslava Duma, Soo Joo, Caroline Vreeland, Cristina Bazan, Cecile Togni.

– About Fendi and Thierry Lasry.

The Fendi and Thierry Lasry Spring/Summer 2015 sunglasses capsule collection embodies a great artistic approach and savoir faire in a very sophisticated way, with an extraordinary attention to details and unique craftsmanship. The sunglasses patterns are inspired by graphic designs from the late 80’s and early 90’s attentively selected by Silvia Venturini Fendi and Thierry Lasry from the Fendi archives, playing with two of the Fendi’s iconic signatures, Graphism and Dualism.

Two unique patterns have been created with very specific techniques. One is inspired by the Cubism movement, which combines colors through layers, and the other is inspired by the Kinetic movement, which combines colors through geometric shapes.

The two special designs, Fanny and Sylvy, are developed in ultra-feminine shapes that evoke a strong, sensual and elegant woman.

Their names are inspired from the Dolce Vita period in Rome and combine with Thierry Lasry’s signature touch on names, that features the last letter being a Y like the final letters of his name and surname.  The names Fanny and Sylvy are heat pressed in white on the inside of the temples.