Max Mara Resort 2020

Fashion

Max Mara Resort 2020

Berlin and Max Mara share the same heroes and heroines. In particular Marlene Dietrich, natürlich, and David Bowie who lived in Berlin in one of his most creative periods.
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In the year of the thirtieth anniversary of the fall of the Berlin Wall, Max Mara pays tribute to the rebirth of a fantastic city. Berlin is a reference point for art, architecture and design. Alongside the restored masterpieces by Schinkel, Gropius and Van Der Rohe, there are those of the new masters: Foster, Piano, Gehry, Libeskind and Chipperfield.
The setting of Max Mara has always been similar to architecture and the Neues Museum fits in with the brand’s design philosophy: respect for heritage, history and narration, a tension towards modernism. Max Mara is honored to be the first brand to parade in this magnificent and evocative space. The museum presents one of the most precious collections in the world of prehistoric finds. There is an extraordinary modernity and sophistication in some of those objects that were produced by hand in such an ancient era. The splendid objects in precious metals from the Bronze Age – including one of the most amazing exhibits in the museum, a ceremonial gold-leaf helmet known as the Berlin Golden Hat – inspired a series of sculptural bracelets, necklaces and earrings , designed in collaboration with jewelry designer Reema Pachachi.  And the slight shimmer of ancient metal is woven into fabrics that seem to be hand-woven, and that veil i cashmere and impeccable wool by Max Mara.
Berlin and Max Mara share the same heroes and heroines. In particular Marlene Dietrich, natürlich, and David Bowie who lived in Berlin in one of his most creative periods. Although they never met, they were both fascinated and starred in “Just a Gigolo” drama of the Weimar period by David Hemings of 1978. Enigmatic, virtuous of the image, Bowie and Dietrich had in common a weakness for the suits with important shoulders, palazzo pants and narrow trenches at the waist. These three classics are present in the collection – with neo-primitive fringed edges that recall the museum’s collection. The Berlin coat is a tribute to the city. Pure white, sartorial attention, shoulders emphasized by embroidered flowers – a tribute to the splendid Meissen porcelain, the quintessence of German craftsmanship. The coat brings together the themes of the collection that combines design, history and emotion.
Prof. Dr. Matthias Wemhof, Director of the Museum of Prehistory and Ancient History (Neues Museum) in Berlin affirmed: “The Neues Museum is proud of its collaboration with Max Mara on the occasion of the Resort 2020 show inspired by the city of Berlin in conjunction with the celebrating 30 years since the fall of the wall. Max Mara has always been dedicated to making art available to the public, also demonstrating an incredible support for the arts and for young emerging artists internationally. We are therefore honored to host here at Neues Museum the Max Mara Resort fashion show, an iconic Italian brand. Another cultural highlight for our museum. “

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