CHANEL reopens the doors of its seasonal summer boutique in the picturesque Via Camerelle of the enchanting island of Capri in an exclusive decor inspired by the spirit and codes of the House.
The boutique is accessed via a majestic and luxuriant terrace sheltered by a wooden arbour, recalling the brand’s iconic quilting, adorned with ivy and orange trees. Upon entering the boutique, visitors are immersed into an appealing and luminous space crafted from materials such as marble and travertine; hues of white, beige, gold and terracotta merge harmoniously together with the colourful niches that showcase the CHANEL collections.
A selection of Ready-to-Wear and accessories from the Spring/Summer 2019 collection created by Karl Lagerfeld are presented within the ephemeral space; the House’s signature codes are reinforced by brightly coloured tweed, chiffon and crepe garments, while the bags, footwear and accessories embody CHANEL’s elegance and allure.
The decor provides the ideal setting to present the Métiers d’Art Paris-New York 2018/19 collection, symmetrical frescos inspired by ancient Egypt alternate with sumptuous elegant silhouettes alongside accessories in shades of dazzling gold, blue and white. The atmosphere is further enhanced by gilded and lamé furnishings that produce a pyramid effect in their layout.
The COCO BEACH DE CHANEL beachwear collection, showcased exclusively in the brand’s seaside boutiques worldwide, is available in Capri. A collection that combines swimming costumes and bikinis in iridescent jersey in beige, brick and black shades, perfect for cocktails overlooking the sea, with other garments like wetsuits and tops, ideal for surfing. This collection is a signature of a lifestyle dedicated to sunlight and perfectly captures the dynamism and dolce vita of the island of Capri.
Inside the boutique, visitors are invited to embark upon a new olfactory adventure with Paris-Riviera, an exclusive fragrance from the Les Eaux de CHANEL collection, inspired by destinations dear to Mademoiselle Chanel. Facing outwards, the windows invite shoppers to discover the timeless appeal of the new J12 watch.
Embodying CHANEL’s elegance, creativity and modernity, this new seasonal boutique brings clients an unforgettable shopping experience in Capri. The boutique will be open from April 18th to October 20th 2019.
CHANEL SEASONAL BOUTIQUE
Via Vittorio Emanuele, 61 Capri
Monday to Sunday: 10am ‒ 8pm