Major Partner of the International Festival of Fashion, Photography and Fashion Accessories in Hyères since 2014, the House of CHANEL is reinforcing its links with the 34th edition of the festival taking place from April 25th to 29th 2019. This partnership is part of CHANEL’s continuous commitment to creation.
This year CHANEL is increasing its support of festival activities by introducing the Prix des Métiers d’art. This prize will be awarded to the best collaboration between the ten competing fashion designers and ten Houses belonging to CHANEL’s Métiers d’art: Desrues, Ateliers de Verneuil-en-Halatte, Lemarié, Maison Michel, Massaro, Lesage, Goossens, Atelier Montex, Causse and Lognon. These creations will be presented during three runway shows on the 26th, 27th and 28th April. The winner of the Prix des Métiers d’art, elected by the Fashion Jury, will receive a grant of 20,000 euros to make a new creative project, that will be unveiled next year during the 35th edition of the festival.
CHANEL also continues to support the winners of the Grand Prix of the jury Première Vision and the Grand Prix Accessoires de Mode Swarovski. They will be given the opportunity to collaborate on a project with CHANEL’s Métiers d’art, with up to 20,000 euros: each winner will be able to thus develop one or several silhouettes or accessories with one or more Maisons d’art of their choice.
The International Festival of Fashion, Photography and Fashion Accessories in Hyères has invited the Maison Michel to exhibit a sensorial immersion into its world in a specially erected structure at the villa Noailles for the duration of the festival.
Large visuals dress the walls and the ceiling, to create a space that’s half atelier and half exhibition space. A multi-directional soundtrack plunges the visitors into the heart of the Maison Michel ateliers by playing the sounds of tools and conversations between the artisans. The centrepiece of the show is the collection of wooden hat forms belonging to the House (notably for the boaters, the fedoras and the wide-brim hats). An installation of cathode televisions relays videos of the Maison Michel campaigns which celebrate the diversity of the creations made by the milliner.
A way to highlight the role of the Maison Michel, almost like a hyphen between the preserving of their savoir-faire and their promising future.