Prada announces that the fashion show debuting the Prada Men’s Spring/Summer 2020 collection will be held in Shanghai on June 6, 2019. Staged during the 40th anniversary year of the twinning of the cities of Shanghai and Milan, this fashion show emblemizes a dialogue between these two diverse yet complementary hubs.
“China has always occupied a prominent place in Prada’s imagination: in particular, the city of Shanghai and its rich cultural life. The attitude and identity of Shanghai, its dynamic fusions of past and present, old and new, are sources of constant exchange and interest,” says Miuccia Prada.
Prada is willing to strengthen a long-lasting relationship with China. In 2017, Prada established Prada Rong Zhai, a new cultural institution in Shanghai, housed in a historical building that represents the Group’s interest in both radical new architecture and historical preservation; Prada Rong Zhai was the venue for a second iteration of the Prada 2018 Resort show, in October 2017. Prada’s remit in China includes continually expanding and emphasizing its presence with new and original experiences.
During Milan Men’s Fashion Week, to enhance the ongoing conversation between the brand’s strong international vocation and its deep Italian roots, Prada will be present with two events: a live music performance on June 14th at Fondazione Prada; a presentation of the Prada Men’s Spring/Summer 2020 collection.