Discover the “SIGHT UNSEEN” the video installation that SPORTMAX presented at the Salone del Mobile

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Discover the “SIGHT UNSEEN” the video installation that SPORTMAX presented at the Salone del Mobile

Discover the "SIGHT UNSEEN" video installation that SPORTMAX presented at the Salone del Mobile in the windows of its flagship store in via della Spiga 20.
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Between fashion and design, a 3D motion video tells the new Sportmax eyewear project: computer graphic images express dynamism, sense of speed and continuous games between geometries and layering. The brand’s DNA is expressed in the new sunglasses and with images of impact, where rhythm and dynamism are the protagonists.

The video installation is curated by Emanuel Cestaro, architect and creative director specialized in accessory design, and by Haw-lin Services, a multidisciplinary creative studio founded in Berlin by Jacob Klein and Nathan Cowen.

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