All the detais behind the new Louis Vuitton’s contemporary lifestyle campaign ss19

Fashion, Top Stories

All the detais behind the new Louis Vuitton’s contemporary lifestyle campaign ss19

Shot by Craig McDean and styled by Marie-Amélie Sauvé, this new campaign offers an original vision of the most refined elegance, both modern and unchanged, which symbolizes the Louis Vuitton woman.
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Real women of today with character and attitude, Emma Stone, Alicia Vikander and Léa Seydoux perfectly represent the spirit of the Capucines, Twist and Dauphine bags, whose style and design echo the energy of Louis Vuitton’s contemporary lifestyle.

Shot by Craig McDean and styled by Marie-Amélie Sauvé, this new campaign offers an original vision of the most refined elegance, both modern and unchanged, which symbolizes the Louis Vuitton woman.

The actresses Emma Stone, Alicia Vikander and Léa Seydoux appear in different poses, revealing their unique personality and the unique bond they have with their bag. Emma Stone wears the Capucines, a bag with simple lines, which speaks a universal language through its tapered geometry and ductile finish, aspects that create a link between the classic and the light, making the bag a perfect companion of modern sophistication. Alicia Vikander wears the Twist which, with its playful yet powerful image, combines the chain shoulder strap with the iconic Twist-Lock closure with the LV logo. Léa Seydoux chose the Dauphine bag, a modern take on a Louis Vuitton bag from 1976, which mixes the monogram canvas with natural cowhide, made more precious by a buckle with a circular brass logo in gold brass.

The advertising campaign will appear internationally in the May magazines and will be accompanied by a series of fun and lively digital videos, featuring an extra model of the bag, the City Steamer, and always starring actresses Emma Stone, Alicia Vikander and Léa Seydoux.

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