Dior’s fairytale tree appared at 30 avenue Montaigne
From November 19, in the approach to the holiday season, the facade of 30 Avenue Montaigne, from sidewalk to eaves, will be lit up and adorned with an immense and luxuriant Christmas topped with Christian Dior’s beloved lucky star. Emerging majestically from the windows, the fairytale tree is populated with a menagerie of wild animals such as giraffes, monkeys, tigers and birds, all covered in toile de Jouy.
As revisited by Maria Grazia Chiuri, this motif is also represented in the decor of the windows themselves, in a symbolic echo of the original toile de Jouy that, as early as 1947, decorated Colifichets, the name given to the very first Dior boutique. It makes for a spectacular and magical tribute to the House tradition of celebrating Christmas, one of the founding couturier’s favorite times of the year