To celebrate its new flagship store in the luxury section of the Dubai Mall, Max Mara has created an exclusive edition capsule, specifically designed for the Middle East.
Reflecting Max Mara uniquely, through her confidence, determination, intelligence and beauty, and already well acquainted with the brand, having previously walked in four Max Mara shows, supermodel Halima Aden has been chosen as the face for this exclusive Collection. “We were one of the first brands to cast Halima in a runway show” said Mr Ian Griffiths – Max Mara Creative Director. “She blew us away with her intelligence, charisma and courage – a unique combination of qualities that make for breathtaking beauty. She is a shining star and an outstanding role model”
The collection features the MaxMaragram, an original pattern inspired by the original lettering of the Max Mara logo of the 1950s.
The exclusive capsule includes the celebrated double-breasted coat in pure camel wool with silk MaxMaragram lining and gold personalized buttons, a flattering pencil skirt that can be matched with a classic pair of trousers in a stretch MaxMaragram logo satin and a sophisticated shirt in silk satin. The original lettering gleams and glistens across all the items of the collection including the accessories: a silk head scarf and a rhinestone brooch. T-bar pumps complete the look.
“It’s a look that’s sharp, smart and savvy. Its camel and gold tones communicate discrete opulence and understated glamour, and the kind of power that doesn’t have to raise its voice to be heard” Ian Griffiths
The collection will be available in selected Max Mara stores in the Middle East