On September 10th Dior announced its first men’s show for a Pre-Fall collection that is to take place in Japan on November 30th, in tribute to the bonds that have long united the House of Dior with Japan.
Christian Dior was inspired by Japanese culture from the very beginnings of his House, referring to the Japanese artists who had captivated him from an early age, some of his dresses were made from exceptional fabrics originated in the prestigious Kyoto weaving workshop of Tatsumura. Thus far Pietro Beccari, CEO of Dior, saw it a perfect fit to hold the first Pre-Fall men’s show in Tokyo.
Concurrent to the show, the house is launching a Dior men’s pop-up in the Isetan department store, located in Tokyo’s Shinjuku district. The space will open from November 28th, and over two weeks will unveil the Summer 2019 capsule collection, first one designed by Kim Jones. Named as the Artistic Director of Dior menswear in 2018, Kim jones continues to combine haute couture heritage with sportswear influences and bring a new definition of modern energy.