Prada Invites: here the detail of the project

Prada Invites: here the detail of the project

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The advertising campaign dedicated to ‘Prada Invites’ addresses the creative process of the project, representing the collaboration as a dynamic interaction between the authors – Ronan & Erwan Bouroullec, Konstantin Grcic, Herzog & de Meuron and Rem Koolhaas -, the fabric – the iconic Prada’s Black Nylon – and the design.

Each piece emerges from dense collages of superimposed sketches, samples and impressions, revealing the methods and signatures of the designers and architects, as well as their poetic, practical, technical and aesthetic investigations.

First presented during the 2018 Fall/Winter Prada Men’s and Women’s fashion show, ‘Prada Invites’ products are available at Prada selected stores worldwide starting June 2018.