Ksenia Schnaider choose Kiev for SS18 video campaign

Ksenia Schnaider choose Kiev for SS18 video campaign

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A lighthearted tour of the Ukrainian capital’s distinctive fashion New Jersey-born director Jordan Blady—having made videos for the likes of Unknown Mortal Orchestra and The Naked and Famous—presents an offbeat adventure into Kiev’s emerging creative scene, bringing a dose of humor to the world of fashion.

“An offbeat adventure into Kiev’s emerging creative scene, bringing a dose of humor to the world of fashion”

With clothes provided by Ukrainian brand Ksenia Schnaider, the LA-based director says he set out to create “a fashion film that didn’t feel like a fashion film. It felt good to not only focus on Kiev’s emerging fashion talent, but also some of its rich culture and history, all of which inspired this project.”

Ksenia Schnaider is a Kyiv-based brand launched in 2011 by design and family duo, Ksenia and Anton Schnaider. The brand is known for denim line, reworked sportswear, statement slogans and timeless cut.