Mimì à la Mer is undoubtedly one of the most popular beachwear brands of fashion enthusiasts. It’s collections make fall in love as a song or a diva. Because there is a fashion that knows how to travel, in time, in the world, between endless lands and peoples.
The brand is also renowned for it’s winter collection where it has a choice of body for the most glamorous nightlife. Shaved velvet garments, lurex and tulle. A sophisticated color palette from gold cyclamen, from silver to deep black.
Among the novelties of the winter collection, there is a very fine mohair woolen capsule with details in lurex and with a color combination that wraps the eye in the 70’s.
The advertising campaign is from photographer Simone Rivi who collaborated with US model Pauline Ivy in a Parisian shooting with romantic atmospheres.