Mrs Wang, founder, had the pleasure of receiving Mademoiselle Natalia Vodianova at a cocktail in the flagship store.

Designed by the Australian based multi-award winning LAYAN DESIGN led by Johannes Hartfuss, the new concepts for the stores encompass all what is unique to the label and the intended direction in which the label is heading.

A sophisticated retail experience that transcends elegance with a focus on the labels core principles has provided the perfect transition for the SHIATZY CHEN of the future. SHIATZY CHEN first stepped onto the European Market, opening its doors in Rue St Honoré – Paris in 2009, with a store design created by LAYAN.

The partnership and the label have since evolved and it was only fit that the new location was to be the Iconic Avenue Montaigne. Situated within the Golden Triangle, the new store provides an opportunity to re-introduce Chinese sumptuousness to Paris. Creative director Shiatzy Chen along with architect Johannes Harrfuss established a new design concept for the Avenue Montaigne boutique. The interior design creates an east meets west aura with a touch of modern chic.