Today the luxury Parisian fashion house Guy Laroche opens up a new chapter in its history with iconic French designer Richard René. He succeeds US designer Adam Andrascik, who took charge of creativity for the Parisian couture label in 2015. Guy Laroche, scheduled to show its Spring/Summer 2018 collection in Paris on 27th September.

These changes will allow the company to assert itself as a brand but also will revive its essentials: sophisticated luxury, total focus on cuts, a strong penchant for the unexpected. And an absolutely free spirit! All of these values resonate with the designer’s own experience so many values reverberating within the designer’s own world.

Richard René was graduated from Paris’ Applied Arts Institute LISAA and started his career at Hermès, as assistant to the collections’ director. Three years later, in 1997, he joined Jean Paul Gaultier, where he spent most of his career, first in charge of the leather goods collections and later becoming the French designer’s assistant for the haute couture collections. In 2004 René won all the Hyères International Fashion Festival awards and launched his solo career, starting his own label – Richardrené, whose collections showed at the Paris couture week. In 2010, he stopped working on his brand and rejoined Jean Paul Gaultier until 2011.

“I grew up with the house of Guy Laroche symbolizing for me a kind of luxury and liberty. Guy Laroche was a bold fashion designer; a forerunner and he lived in a very liberated manner just like the women he dressed. This is the spirit I would like to trigger again and that seems to matter more than ever today,” Richard René explains.