Lucky Blue Smith is American dream for ICEBERG fw17

With the background of Griffith Park, with the light breeze from Venice Beach, Iceberg came up with the new 2017-18 campaign. It perfectly represents American dream in details as Chevrolet El Camino, twisted roads, bright water and perfect weather to dream.

The campaign’s photographer was incredibly young – 19 years old – Samuel Trotter. The brand’s atmosphere was represented in black and white series: a timely documentary, a diary, and a blog built by succession of clicks.

Superstar model Lucky Blue Smith and his sister Pyper America Smith, model and musician, became just expression of fearlessly creativity. All pictures are full of energy and powerful family connection.