3 reasons why Ambush has been selected among LVMH finalists

We already now know – who are the finalists for this year’s LVMH prize and it includes Ambush – the jewelry label designed by the Tokyo-based rapper Verbal and his wife Yoon.

Ambush creates jewelry expressed with unique delicate technology and unique design that received tremendous support from influencers in various fields and was one of the representative creators of modern times.

Ambush has an impressive CV of fans and collaborations including Kim Jones for Louis Vuitton, Sacai and Jun Takashi’s Undercover. The realization of collaboration with the people, the influence continues to expand on a global scale.

The label encapsulates its fashion ideology in a creative environment. Ambush has a strong and outlined stance in the fashion world – Where do you stand? A quiet revolution in a world beyond our control.

Here is the list of all 8 finalists: Yoon Ahn (Ambush), Kozaburo Akasaka (Kozaburo), Cecilie Rosted Bahnsen (Cecilie Bahnsen), Nabil El-Nayal (Nabil Nayal), Molly Goddard, Maria Kazakova (Jahnkoy), Marine Serre, and Antonin Tron (Atlein). In a statement, LVMH vice president Delphine Arnault says: “This year’s selection clearly illustrates the existence of a truly international fashion, beyond borders.”

What should you know about Ambush

Co-founded with her musician husband, Verbal, Ambush evolved from the Tokyo-based power couple’s 2002 design company making unisex collections every season. They started in 2008 as an experimental jewelry brand, heavily inspired by pop art and underground nightlife. The brand debuted its first pret-a-porter collection in Paris in 2015 and opened a Tokyo flagship store in September 2016. They have collaborated with Louis Vuitton, Sacai, Undercover, and Maison Kitsuné.

What should you know about LVMH

The LVMH Prize is fashion’s one of the most prestigious accolades in which an emerging fashion house is awarded the prize by a jury of luminary industry figures. This year, the judge’s panel includes Maria Grazia Chiuri, Pheobe Philo, Riccardo Tisci, JW Anderson, and Karl Lagerfeld.

Now in its fourth edition, the LVMH Prize for Young Fashion Designers, has seen the record-breaking – 1,200-plus applications from all over the world. To facilitate this huge drive, the prize committee enlisted a 40-strong panel of experts and jurors. In the coming months, the finalists will present their work to global editors, business leaders and designers to determine who takes home the 300,000-euro prize. The winner will be announced on 16th June at the Foundation Louis Vuitton in Paris.