Russian Designers to the International Fashion Showcase in the Somerest House of London

From 17 to 21 February 2017, young Russian brands Artem Shumov, NAIDAL, Lumier Garson, ZA_ZA, Saint-Tokyo and TURBO YULIA will participate in the International Fashion Showcase. Organized by the British Fashion Council, this exhibition is supported by the Russian Fashion Council and Mercedes-Benz Fashion Week in Russia, long-time partners of the British Fashion Council.

This event, created to support young designers, has become a key platform for London Fashion Week, reflecting the symbiosis between fashion and contemporary art.

The project enables fashion designers from around the world to show their work to the international public and professionals in the field.

In February 2017, the main theme of the IFS exhibition will be LOCAL / GLOBAL. Each country is invited to study the influence of local traditions on trends in fashion and how new designers can transform their local culture into a global language.

“By participating in the IFS LOCAL / GLOBAL project, Russia has an excellent opportunity to demonstrate its creative potential and present Russian cultural heritage and current trends in fashion at the international level. People’s craftsmanship inspires new generation of designers Russians to promote national identification and form a new take on contemporary Russian fashion, “said Alexander Shumsky, executive chairman of the Russian fashion board and chairman of Mercedes-Benz Fashion Week in Russia.

All parts presented in IFS will be immediately available on the thenandnowshop.com website.

Anaelle Coulon